The City of Garland is in the process of developing a unified branding and marketing campaign to promote economic development and community identity both within Garland and to outside audiences.  The project is a joint effort between the City of Garland, the Garland Convention and Visitors Bureau, and communications firm Hahn, Texas. 
 
A brand is simply the way people view a product.  For Garland, a brand is the way people perceive the city.  A good brand will reflect both what the Garland is and what it wants to be.  An effective and memorable brand will help to attract new businesses, residents and tourists to Garland.
 
“It has been my goal as mayor to promote Garland as a great place to live, work and play,” said Garland Mayor Ronald E. Jones.  “This branding project will give us the tools to effectively share the many reasons why Garland is, indeed, the city of choice!”
 
As part of this project, Hahn, Texas will inventory and analyze the City’s current marketing materials.  The firm will also conduct interviews with local community and business stakeholders concerning their opinions of the city’s strengths and unique assets.  Citizens may check the status of the project and email thoughts and suggestions to info@brand-garland.com.   
 
The branding project is scheduled to conclude in the fall with a new marketing plan and possibly a new logo and tagline for Garland.  Visit www.brand-garland.com for information and project updates.